Regional lifestyle platform
UrbanPoint digital platform
Running product delivery for a savings experience designed to make discovery feel effortless.
The product context
What had to work beyond the project plan
UrbanPoint markets itself as Qatar's leading savings app: a discovery layer for dining, beauty, leisure and experiences, with Ooredoo access woven into the proposition. Veroke's public case study describes a wider modernisation programme spanning platform stability, mobile experience and partner integrations.
Kept product work shippable
Translated business priorities into a practical release cadence with visible scope, owners, dependencies and acceptance points.
Controlled change without slowing it
Used active scope and RAID governance to preserve momentum while keeping deviation below 5% across short delivery cycles.
Designed for the next partner
Proposed a reusable SDK approach that treated partner integration as a repeatable capability rather than a series of one-off builds.
Delivery system
The path from complexity to outcome
My PMO role was to make the handoffs visible, decisions timely and readiness testable.
Public product signals
How the platform presents its market presence
These are public platform marketing signals, included to show the product's scale and positioning. They are not presented as outcomes personally attributable to Qasim.
Visual evidence
The product and the delivery story
What this demonstrates